Design thinking in business practice

More than just problem-solving; it a business language

Kem-Laurin Lubin, Ph.D-C
6 min readJan 16, 2024

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“Systems thinking is a discipline for seeing the ‘whole’, recognizing patterns, and interconnecting those patterns into an integrated framework. It empowers us to understand complexity and anticipate consequences, not just react to them.” — Peter Senge

In a recent post, I talked about a conceptual framework known as Design Thinking (hereafter, DT), and how I think it should be an accessible tool for everyone. In this post I want to open the curtains and take you into my practice and how I use DT as a Design Strategist. My relationship with DT extends beyond the conventional. Over time, I have always seen it as a kind of systems approach to solutioning though traditionally it is depicted as set of practices and mindsets geared towards problem-solving. In the last eight years, I have come to embrace DT, both as a language to define my role; and, as an activity to engage workshop participants, who I am leading through solutioning around a problem space. But while I highlight its dual power, there is still another aspect and that is DT as a language for business practice; I will touch on that shortly.

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Kem-Laurin Lubin, Ph.D-C
Kem-Laurin Lubin, Ph.D-C

Written by Kem-Laurin Lubin, Ph.D-C

A Tech Humanist, I write about society, culture, technology, education, & AI. Additionally, I am a villager and live in a small city in Canada.

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