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As a digital transformation coach, I think that design thinking should be mainstream for everyday use

Helping everyone navigate chaos and complexity

11 min readJan 8, 2024

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“Design is not just what it looks like and feels like. Design is how it works.” — Steve Jobs

Why aren’t we all thinking more like designers yet? That is the question I hope to unpack in this blog. As a digital transformation coach (fancy title for I help companies adapt to digital impact and change), I’ve seen firsthand how design thinking can turn chaos into clarity and complexity into innovation, in a corporate context. It’s not just a tool for designers; it’s a mindset that should be mainstream in every industry and used by everyone. I have even advocated for teaching this in school.

Imagine a world where every problem is an opportunity to innovate, where every challenge is a chance to rethink and reimagine. In my journey, I’ve witnessed incredible transformations — not just in systems and processes, but in people’s thinking and approach to work. It was so mind-blowing to me that I paid the hefty training to be among…

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Kem-Laurin Lubin, Ph.D-C
Kem-Laurin Lubin, Ph.D-C

Written by Kem-Laurin Lubin, Ph.D-C

Author of 2 "Design Heuristics for Emergent Technologies ('25) & Ux in the Age of Sustainability (''12). I write about human experiences with tech & society

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