Place matters — equity, diversity and inclusion in design needs UX strategies based on pure ethnography

Photo by RhondaK Native Florida Folk Artist on Unsplash

Throughout human history, we have been dependent on machines to survive. Fate, it seems, is not without a sense of irony — Morpheus (The Matrix)

In 2016, I wrote a LinkedIn article 4 ways Ux Designers are Killing Their Jobs. While it was raw in tone, it was informed by my own managerial…