How Maslow’s hierarchy of human motivation can inform better design thinking
As an Innovation coach, I am a sucker for models and frameworks that can help me become a better solution partner and help my clients frame their customer problems, rooted in deeper human motives. So, recently as I completed an Abstraction Laddering exercise in an Ideation session, I thought:
Now what?
How can I reinforce the findings of the design session to enable action?
How might I distill the day’s activities in an impactful way that makes consumable sense?
And that’s when I started thinking about users, their goals, their motivation and by extension, Abraham Maslow who, questions — what do people really want? And I mean all people.
TELL ME WHAT YOU WANT — WHAT YOU REALLY REALLY WANT…
Maslow’s hierarchy of needs is a psychological theory proposed by Abraham Maslow in his 1943 paper “A Theory of Human Motivation” in the publication, Psychological Review. Much later, however, Maslow created a classification system, which he posits reflected the universal needs of individuals in a society. Commonly referred to as Maslow’s hierarchy of needs, this model is used to illustrate human behavioural motivation as levels in a pyramidical hierarchy. Maslow used…
