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Sometimes I have to stop what I am doing because something I just saw is so disturbing, it begs me to share.

Today I am casually flipping through a few books I read over the summer and the one in hand at this moment is Safiya Noble’s. Noble’s book claims that search algorithms — particularly Google, which is a key focus of her book, are not as simple and innocent as it looks on the surface. She demonstrates this by entering the key search terms “black girls are…” only to discover that the Google search AI had…


Photo by Matt Collamer on Unsplash

It has been a while since I have posted. This is partly due to digital and social media exhaustion, as well as the anxiety-filled experience of completing a Ph.D. while holding down a full-time job and managing a remote learning schedule, for two growing boys on a hobbits’ meal plan. I am posting, I think (if still permitted, People of the Internet), due to exhaustion of many things. Like many people I know, it feels like we are living in an age of constant rage and outrage.

People and countries are being cancelled every day, and there is a pressing…


Courtesy of Pixabay


Courtesy of Pixabay

More often than not my posts come from festering thoughts and random conversations. These idea seeds then ignite an idea and then I rush to my laptop to create a skeleton for the post until I can flush it out sometime later.

Recently the general topic of social media has been at the forefront of pop culture, politics and society, at large. The conversations tend to discuss the detrimental effect of social media on society and how it has changed how we interact and communicate with those we encounter online.

Leading research tells us that in June 2017, 3.8…


Courtesy of Pixabay


As I sat in my sunroom on the main street in Guelph, Ontario, the mood was uncertain. I haven’t seen my neighbours up close for a few months now, and even more stark was the lack of kids playing outside on the sidewalks.

The cherry tree, a hub for the local kids in cherry season, was a feast for squirrels and birds as the COVID19 pandemic halted all sense of normalcy. As I wrote this, we had entered Stage 3 of the COVID 19 pandemic in Canada. And as things slowly re-open, the fears remain as we contemplate schools' reopening…


Courtesy of Pixabay


Image shows graphics with Carbon Dioxide text
Image courtesy of Pixabay



Courtesy of Pixabay

The COVID-19 crisis has accelerated emerging trends and challenges in many industries and Human Centred Design practice have not been immune. For many companies, the COVID-19 pandemic has forced a reckoning with the data and truths we think we know about our customers. How do we capture the customer experience to enable just-in-time responsiveness to a crisis? And for Human-Centered Design (HCH) practices, the functional charge is to better capture customer experiences, often in primarily in digital channels, to improve service delivery.

Under pressing needs of better understanding the customer, in order to rationalize efforts and initiatives during the crisis…

Kem-Laurin Lubin, Ph.D. Candidate

Founder @ iNNOVATION Life Labs

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